Purple Dye is a skateboarding company with a goal to revolutionise the way boards are made. Founded by a passion for sports, art and design, our boards are made with the highest quality plywood, maple and bamboo materials. With all of our models being customizable with unique artwork catered to your personality and style, our range of Skateboards, Skimboards, Sandboards and Balance Boards are enjoyed by thrill lovers from any and all disciplines.

The Purple Dye promise is to always deliver a one-of-a-kind board and experience, leaving you satisfied for years to come.


Created from board connoisseurs, skaters and dreamers, the Purple Dye team is a handpicked few that shape the brand’s future (pun intended)

Founder / Board Wizard / Shaping Guru

Samer Jureidini

Purple Dye’s founder and OG shaper, Samer founded the brand back in Lebanon in 2018 to meet the community’s growing demand for quality boards and localised brands that understand the middle eastern board sports culture and what it entails.

Biz Wiz

Christelle Jureidini

A mastermind of organisation and Purple Dye’s backbone, Christelle’s passion for boardsports push her to seek out the best opportunities for the brand as well as setting the plan to pave the way for future ventures and growth.


Carl Harfouche

A boardsports enthusiast and entrepreneur, Carl joined forces with Purple Dye to help the brand grow and expand, bringing new business ideas and venture opportunities to Purple Dye and it’s manufacturing capabilities to ensure our riders have nothing but quality boards.